Marholt Gin consists of a dynamic father-daughter duo. The company host and run gin tastings, workshops, talks, among many other thing. Recently, the company also produced their own London Dry Gin and with that expansion came the need for a solid visual appearance both digitally and physically with logo and label design.

Each letter of the logo gets its characteristics from the two people behind the brand - the stoic father in the M and the lively daughter in the G. The bright blue brand color shown in the ear of the g draws references to the maritime freshness classic to the world of gin.