In the 18th century mansion in Vesterbro, where Copenhagen City Museum used to be located, a non-profit organization is currently in the process of establishing a new center for classical acoustic music in Denmark. The place will be called Musikhuset København

Through elaborate research activities, it became clear that classical music possesses an ability to bring the listener into contact with new nooks and crannies of their emotional life. Classical music can take the listener on an emotional journey and create images and moods in the listener's mind. Here lies an unexpected overlap with what a prism does to the light.

Like music, the prism treats an input, the light, and breaks it up so that a marvelous spectrum reveals itself. Therefore, the prism, the color spectrums and its relation to our emotional life is the big concept of ​​the new brand identity.

Prisms, which are even found in the house's many chandeliers, are also the center of the logo emblem as it is seen here.

The promotional poster series unrelated to specific events uses the gradient spheres as a graphic element. These color spheres serve as a manifestation of the internal emotional journey of the listener and bring the identity to life. The posters also showcase the costume designed typeface Prisma, which is based on the prism shape from the logo.

Interactive poster design at a Copenhagen metro station. The gradient sphere reacts to noises and sound in its surroundings revealing the name of the artist playing at Musikhuset København.