Project type: Brand development, POS & editorial design.
Client: Tempur
Time: winter 2022 - spring 2023
Sleep should be taken seriously. And therefor so should the bed you sleep in. Thats why Tempur wants you to visit their new sleep store, where a premium take on the Tempur identity helps consumers spend a little extra in order to master their sleep.
A new bed isn’s something you just pick up on a whim on your way home from work one day. As it shouldn’t be. Its a pricy and very important investment that can make a real impact on your quality of life. In order to help consumers understand why they should prioritize a great new bed the visual identity of the store should communicate both luxury, comfort and calmness from the moment they see the facade until they leave with either a bed or a complimentary magazine.
The idea for the visual concept came from the meetup between the soft bodies and the hard data. Tempur will focus on quantifying you sleeping minutes and rate their quality, but sleep is also dreams, habits, holistic. The Tempur logo already shows this juxtaposition with a bold and geometric font paired with a emotional and humane line in the mark above. The store should do the same and use the high contrast from the storke to express luxury and humanity.
Both printed ads and digital ads on social media had to tell costumers of this new sleep store with a more premium standpoint.
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